Listening to Your Employees: Future-Proofing Your Company
Much of a company’s growth depends on its employees, yet many employers still make the mistake of focusing solely on customer feedback and neglecting the voices of their own staff. For a business to be successful, everyone from entry-level to top management should feel acknowledged and appreciated.
Part of establishing a healthy relationship with your employees involves communication. Ignite Succeed previously mentioned that more than half of workers feel underappreciated, and the best way to remedy this problem is to spend time with them. It’s important to listen to what people have to say because it gives you ideas on how to manage them better. Each employee is different, and therefore has to be approached in a specific manner. If leaders can help each of their employees grow as individuals, there’s a high chance for the company to achieve its business objectives.
While it’s a must for business leaders to develop communication skills, companies should also consider how employees interact with one another. Forbes columnist Blake Morgan wrote about the importance of communications training, and stated that it can help employees control their emotions and think about other people’s feelings. Communicative workers can effectively connect with each other every day, be it through a simple morning greeting or in meetings. When miscommunication happens even between two employees, it can create a ripple effect in the workplace so it’s just as important for followers to develop their communication skills.
Of course, keeping communication channels open also helps every worker stay on the same page. Employees need to clearly understand the company’s vision so they will know what they can contribute toward its realization. Misguided work performances can cause confusion and tension. It can also create communication silos, which Business News Daily describes as different departments focusing on their own objectives and refusing to collaborate with others. If a frustrated employee vents out their frustration on social media or to a customer, it can be detrimental to the company’s reputation. Hence, all parties should be aligned in terms of the firm’s overall goals for the future.
This inevitably includes initiating change in the company. For a business to grow, it should learn to adapt to trends. For instance, many traditional retailers have shifted to an ecommerce model, because a lot of potential customers can be found online. In fact, many businesses are acknowledging the pros of having a strong digital brand. The digital landscape changes often, and only the most competent companies can keep up and ensure their relevance. Ayima shared a roundup of digital trends for April, showing that tech giants like Google, Facebook, LinkedIn and Instagram are introducing major updates. Because of continuous advancements, digital marketing departments have a lot of studying and adjusting to do. These may seem like trivial changes, but for businesses trying to make it big in the digital world, they might mean the difference between succeeding and tanking. And for companies that need to constantly adapt, it’s vital for everyone to listen to each other, or else the transitions could go horribly wrong.
An open working culture is a sign of a healthy company, and leaders that take the time to listen to their employees are essentially future-proofing the company. This ultimately means that workers who are well cared for and receive plenty of motivation are bound to lead the company to greater heights.